Trying to reach Gen Z?
Let's talk.

We're your double agents inside Gen Z.
Gen Z skips ads. They don't skip each other. Our team makes and shares your campaign from the inside, so it reaches Gen Z through people they already trust.

Work with us →See our work
The third path

Up to 75% cheaper than other agencies.
Built by, and for, your audience.

Ambassador programs

StrategyThin or none
CostLow
Market fitRight people, no plan behind them
ResultLow return
RILLA

The third path

StrategyManaged and built around your goals
CostBuilt for small budgets
Market fitMade and shared by the people you want to reach
ResultMarketing that fits your market

Full-service agencies

StrategyPolished for the wrong audience
Cost$30K–$100K+
Market fitMade by outsiders. Gen Z can tell.
ResultOverkill for your budget

Product-market fit doesn't mean anything without marketing‑market fit.

The problem

Reaching Gen Z is hard.

Word of mouth
Gen Z shoppers
56%

of Gen Z say recommendations from friends and family carry the most weight when they decide what to buy.

ICSC, 2023 · 1,008 people ages 16–26
1 block = 1 in 100 Gen Z shoppers
Spending power
Gen Z, worldwide by 2030
$12TGen Z spending power

Projected spending from the largest generation in history, and the hardest to reach.

NIQ & World Data Lab
Trust gap
Gen Z vs. all U.S. adults
94%of brands

have lower net trust with Gen Z than with U.S. adults overall. 3,200+ brands tracked.

Morning Consult, 2026
Peers sell
Gen Z buyers
66%of Gen Z

have bought something they saw in creator content. Far fewer trust influencers.

NCSolutions, 2024
In person
Ages 18–35
79%of young adults

plan to go to more events in 2026.

Eventbrite, 2026
Community
Ages 18–35
89%of young adults

want events that connect them to their community.

Eventbrite, 2026
Where we help

All the -ations.

Bring us in for one piece, or hand us the whole campaign.

01

Consultation

Not sure where to start? We look at how you show up to Gen Z and tell you what to fix.

  • A Gen Z read on your social
  • Messaging and positioning check
  • A plan you can run yourself
02

Ideation

Creators across our network pitch ideas for your brand. We sharpen the best one.

  • A short idea sprint
  • Top concepts, refined
  • Creative direction you approve
03

Implementation

We make the content and get it shared through real people's networks.

  • Short-form content you own
  • Posted by real people, disclosed
  • Promo codes that track sales
04

Activation

In-person moments where your audience already hangs out.

  • Pop-ups and sampling
  • Campus and city events
  • A results report after every campaign
How it works

From brief to launch.
You approve everything.

  1. 1
    You

    You brief us

    Who you want to reach, your budget, your goals, and what you need delivered.

  2. 2
    RILLA

    Our Gen Z network gets to work

    Creators across our network pitch ideas for your brand in a short, focused sprint.

  3. 3
    RILLA

    We pick and sharpen the best idea

    Quality check, refinement, and a tight fit with your goals.

  4. 4
    RILLA × You

    You approve it

    Feedback and revisions happen here. Nothing goes live without your sign-off.

  5. 5
    RILLA → Teams

    One plan, every team

    Each team gets the same approved strategy and creative direction.

  6. 6
    Our network

    Teams run it on the ground

    Adapted to each location and crowd, then reported back to you in numbers.

Our network

Skip the flight.
We're already there.

You don't need to send a rep across the country. RILLA specialists run your campaign in your target regions, then report back in numbers.

  • No travel budgetYour campaign runs locally. Nobody flies in.
  • Local know-howThey know which spots, events, and group chats matter.
  • One plan everywhereEvery city runs the same approved strategy.
Live Recruiting now
NYC · LIVE

Get past the gorilla.

Keyboard: arrows or WASD to move, space to jump.
Phone: use the buttons.

Play a game
Careers

Get paid to run real campaigns.

RILLA hires marketing majors and marketing-minded students to plan and run campaigns for real brands. You bring the ideas and the follow-through. We bring the clients.

Marketing majorsBusiness and communicationsCreators who think like marketers
Apply now
What you'll do

Real work for real brands, around your schedule.

01 · PITCH

Pitch ideas

Compete in short idea sprints. Winning ideas get paid and get made.

02 · RUN

Run activations

Pop-ups, sampling, stunts, and events where your audience already hangs out.

03 · CREATE

Make content

Shoot and edit short-form video and photos the brand actually uses.

04 · SHARE

Share it

Post to your own networks, always disclosed as a paid partnership.

What you get

More than a line on your resume.

  • Paid per campaign. Every campaign you work on is paid, and winning ideas earn extra.
  • Real brands in your portfolio. Work you can show, with results to back it up.
  • Flexible hours. Campaigns are planned around classes, midterms, and breaks.
  • A path to lead. Strong specialists become leads and run their own teams.
Apply

Join the team.

Takes about 3 minutes. We look for marketing students and people with a strong marketing instinct. No agency experience required.

  1. We review every application.
  2. Promising applicants get a short paid trial task.
  3. Pass the trial and you're on the roster for upcoming campaigns.

Preview only. This form starts collecting responses once the site is live on Netlify.
What are you best at? Pick any
We'll reply by email.
Work with us

Tell us who you want to reach.

Takes about 2 minutes. Share the basics and we'll come back with a plan.

  1. We read your brief.
  2. A 20-minute call to scope the campaign.
  3. You get a campaign plan and a quote.

Prefer email? hello@rillaco.com

RILLA × your brand
Campaign brief
3 parts · 2 min
Preview only. This form starts collecting responses once the site is live on Netlify.
01About you
02The campaign
03The win
We'll reply by email.
Team

Gen Z, running the show.

RILLA is built and run by the audience brands are trying to reach. Here's who's behind it.

AF
hello@rillaco.com LinkedIn
Co-founder

Aidan Feldman

Marketing student at NYU. Leads brand partnerships and campaign strategy, from the first call to the results report.

TM
Co-founder

Tyler McAndrews

Marketing student at NYU. Leads creative and content, turning the network’s best ideas into campaigns people share.

Your seat

This could be you.

We're building the team that runs RILLA. Marketing majors and marketing-minded students first.

See open roles →
The roles that run RILLA

Seats we're filling next.

Every campaign runs on these roles. Some are open now.

Open

Head of Partnerships

Finds and signs brands. Owns every client relationship from first call to results report.

Interested? Apply →
Open

Creative Director

Turns the network’s best ideas into one sharp campaign. Guards the look and the voice.

Interested? Apply →
Open

Head of Content

Runs shooting, editing, and posting. Makes sure every campaign ships content a brand can use.

Interested? Apply →
Open

Network Lead

Recruits and manages specialists across campuses and cities. Keeps the map honest.

Interested? Apply →
Open

Campus Lead, NYU

Runs activations on the ground at NYU and around Manhattan. Our first city lead.

Interested? Apply →
Open

Operations & Finance

Budgets, contracts, payouts, and schedules. Keeps campaigns on time and on margin.

Interested? Apply →

Want a seat?

We hire marketing majors and marketing-minded students first.

See careers
Brief received

Got it. We'll take it from here.

We'll read your brief and reply by email with next steps. Want to add anything? Email hello@rillaco.com.

Back to homeSee our work
Application received

You're in the pile. A good one.

We review every application and reply by email. Strong applicants get a short paid trial task.

Back to homeFollow @rillahq
Legal

Privacy policy

Last updated September 23, 2026

What we collect

We only collect what you send us. If you fill out the Work with us form, we get your name, email, brand, and the campaign details you share. If you apply on the Careers page, we get your name, email, school, major, year, social handles, portfolio link, and your answers. If you email us, we get your email and message.

How we use it

To reply to you, scope campaigns, review applications, and run the work you hire us for. We don't sell your information and we don't use it for ads.

Who else sees it

Our forms are processed and stored by Netlify, which hosts this site. Email runs through our email provider. We share campaign details with RILLA specialists only when they're working on your campaign.

How long we keep it

Brand inquiries and applications are kept for up to two years, then deleted. Ask us any time and we'll delete yours sooner.

Your choices

Email hello@rillaco.com to see, correct, or delete what we have about you. Careers applicants must be 18 or older.

Changes

If we change this policy, we'll update the date above.